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Volvo, H&M and MTV embrace virtual goods – The Drum

Tue, Sep 7, 2010

Volvo, H&M and MTV embrace virtual goods
The Drum
The phenomenon of virtual goods selling for real currency in online games such as World of Warcraft has stoked the interest of some big brands who believe ...

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About World of Warcraft

World of Warcraft, often referred to as WoW, is a massively multiplayer online role-playing game (MMORPG) by Blizzard Entertainment, a subsidiary of Activision Blizzard. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994. World of Warcraft takes place within the Warcraft world of Azeroth, approximately four years after the events at the conclusion of Blizzard's previous Warcraft release, Warcraft III: The Frozen Throne. Blizzard Entertainment announced World of Warcraft on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the Warcraft franchise.

The first expansion set of the game, The Burning Crusade, was released on January 16, 2007. The second expansion set, Wrath of the Lich King, was released on November 13, 2008. The third expansion set, Cataclysm, was announced at BlizzCon 2009, and entered into closed beta testing in late June 2010.

With more than 11.5 million monthly subscriptions in December 2008, World of Warcraft is currently the world's most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. In April 2008, World of Warcraft was estimated to hold 62 percent of the MMORPG subscription market.

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Volvo, H&M and MTV embrace virtual goods – The Drum

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